Automotive Seat Market worth $58.4 billion by 2030

by Earl Stokes | Jul 22, 2023 | Industry

Exclusive Report by MarketsandMarkets™

CHICAGO, July 21, 2023 /PRNewswire/ — Automotive seat market is estimated to grow from USD 53.7 billion in 2023 to USD 58.4 billion by 2030 at a CAGR of 1.2% over the forecast period, according to a new report by MarketsandMarkets™. The increasing demand for mid- & full-size SUVs and luxury cars has impacted the automotive seating industry. It has led to the development of seating systems with advanced features, increased capacity, customization options, and safety and comfort features. According to MarketsandMarkets analysis, the full-sized SUVs contributed ~16% to the total passenger cars production in 2022, which would increase to 3.8% by 2027. Similarly, luxury cars contributed 3.4% of total passenger car production in 2022, accounting for 2.7% in 2019 and growing steadily. The growth of these SUVs and luxury cars would be observed in countries – China, US, Germany, Japan, and the UK- hence, these countries would act as the potential markets for automotive seats in coming years.

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Browse in-depth TOC on “Automotive Seat Market“.
364 – Tables
74 – Figures
316 – Pages

Automotive Seat Market Scope:

Report Coverage	Details
Market Size	USD 58.4 billion by 2030
Growth Rate	1.2% of CAGR
Largest Market	Asia Pacific
Market Dynamics	Drivers, Restraints, Opportunities & Challenges
Forecast Period	2023-2030
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	by Type & Technology (Powered, Heated, Ventilated, Memory, Massage), Seat Trim OE & Aftermarket (Synthetic & Genuine Leather, Fabric), Frame, Component, Vehicle EV, OHV, ATV, LSV)
Geographies Covered	Asia Pacific, Americas, Europe, and Middle East & Africa
Report Highlights	Updated financial information / product portfolio of players
Key Market Opportunities	Growing focus on autonomous cars and increasing preference for ride sharing
Key Market Drivers	Rising demand for powered seats in mid-segment cars & SUVs

Powered seats are the fastest-growing technology in automotive seats.

Powered seats are the fastest-growing market in technology, with a CAGR of 4.9% from 2022 to 2030. These seats are usually installed in the front row of the vehicle. The key reason is that this is one of the basic technologies compared with other technologies like massage, memory, heated/ventilated seats, etc. The key reason for this technology’s growth is increased demand for SUVs, as SUVs are known for their spacious interiors and higher seating positions, which often require adjustable seats to accommodate drivers and passengers of different heights and preferences. Entry or Mid-segment cars are usually equipped with basic powered seats (limited number of adjustments, such as fore and aft, up and down, and recline).

In contrast, mid-segment cars use intermediate-powered seats (more adjustments, such as lumbar support and headrest position). Luxury cars have powered seats with other functions such as heating, ventilation, and massage. With the consumer trend shifting from hatchbacks to compact and mid-size vehicles, the demand for powered seats is set to grow in coming years, where Europe is projected to be the fastest growing market and Asia Pacific is expected to be the largest market for powered seats.

Models which are equipped with powered seats are Hyundai Tucson, Kia Sportage, Toyota RAV4, Honda CR-V, and Mazda CX-5. These powered seats are becoming increasingly popular in automobiles, as they offer several advantages over traditional seats and are expected to grow steadily in the coming years; many automakers are offering these seats as standard or optional features in their vehicles.

Steel is expected to hold the largest market share in the automotive seat frame material market by 2030.

The St-37 steel profile, which has a 2.5 mm thickness, is the most popular material for seat chassis construction. Typically composed of St-37 sheet metal and welded to the seat chassis, the beam supports the seat construction and maintains it fastened to the car’s underneath. Apart from molding ability, steel also provides strength & durability, cost-effectiveness and is well suited for mass production as it can be easily formed, stamped, and welded. The most important reason is its crashworthiness, as its high energy-absorbing capacity can absorb and distribute impact forces during a collision, providing enhanced safety for vehicle occupants. Steel is the best-suited material due to other factors, such as lightweight, low cost, and recyclability. Considering all these benefits, steel/advanced high-strength steel is expected to be the leading material for automotive seat structures.

Asia Pacific region is estimated to be the dominant automotive seat market.

The Asia Pacific region leads the automotive industry, and the key contributing countries are China, India, Japan, and others. These markets are characterized by strong economic growth and rising incomes, leading to increased demand for passenger vehicles. Several significant vehicle seat producers, including Johnson Controls, Faurecia, and Lear Corporation, are in Asia-Pacific. This region has a large consumer base with rising demand for passenger and commercial vehicles, which drives the need for automotive seats industry.

The Asia Pacific region offers cost advantages for automotive seat manufacturing. It benefits from relatively lower labor and production costs, which attract automotive seat manufacturers to set up regional production facilities. For instance, in September 2022, Shenzhen Faurecia Automotive Parts Co., Ltd., a joint venture between Faurecia and BYD, opened its sixth factory at Xiatang Industrial Park in Hefei City, the capital of Anhui province. This cost-competitiveness and expansion have contributed to the market’s growth in Asia Pacific. Local seat manufacturers and suppliers in Asia Pacificenhance the region’s position in the market. These manufacturers cater to the demands of regional automakers, providing them with a competitive advantage in terms of pricing, supply chain, and customization options.

According to OICA, the top 10 countries contributed 80% of global car production in 2022. China contributes ~34% to the total output of car production. The most significant car types sold in China are SUVs and luxury cars, contributing ~49% and ~14%, respectively. According to a report by the China Association of Automobile Manufacturers (CAAM), the market for SUVs in China is expected to grow at a compound annual growth rate (CAGR) of 8.7% from 2022 to 2027. China has many affordable 7-seater and 5-seater SUVs, making them more accessible to a broader range of consumers. SUVs are becoming popular in urban areas as these vehicles offer comfort, featured seats, and connected features. Countries like India and Japan are also significant contributors to global car production; India produced 3.2 million vehicles, while Japan produced 9.1 million in 2022. This makes India the fifth-largest car producer in the world and Japan the third largest. Asia Pacific is home to some of the world’s largest car manufacturers, such as Toyota, Honda, and Hyundai, constantly expanding their production capacity and has increased demand for comfortable and luxurious vehicles, driving the demand for premium automotive seats.

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Key Market Players:

The major players in Automotive Seats Companies include Adient Plc (US), Faurecia (France), Lear Corporation (US), Toyota Boshoku Corporation (Japan), and Magna International (Canada)

Recent Developments:

In April 2023, Faurecia announced the development of its Zero-Gravity Captain Chair, a rear passenger seating solution that delivers advanced well-being tailored for the Chinese market. Inspired by NASA’s space exploration, the seat can be set to a “zero gravity” position, which reclines it to an almost flat angle.
In April 2023, Faurecia introduced the new “Skin Light Panel” that offers weight reduction, extra room for rear passengers, improved recyclability, and cost savings. This new Skin Light Panel also delivers perfect integration into the complete seat, including rear airbag management. The seating panel has a smooth finish, high-performance scratch-resistance material, and life-long durability.
Lear Corporation has announced the strategic acquisition of InTouch Automation, a supplier of Industry 4.0 technologies and complex automated testing equipment critical in producing automotive seats. InTouch’s product portfolio allows Lear Corporation to collect and analyze real-time data while standardizing testing procedures throughout its just-in-time (JIT) seating production process.
In October 2022, Lear Corporation announced that the company’s premium and fully recyclable ReNewKnit sueded material will launch in seating and door panel applications with a global automaker in 2024. ReNewKnit is a Lear Corporation exclusive, first-to-market automotive textile that is fully recyclable at its end of life. ReNewKnit will strengthen the company’s sustainable solutions technology portfolio while supporting our carbon reduction goals.
In April 2022, Toyota Boshoku developed an IoT (Internet of Things) seat cover equipped with a system that assesses the driver’s fatigue and mitigates sleepiness during driving and started a demonstration test for transport companies.

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Ettore Bugatti

by Earl Stokes | Jul 21, 2023 | GM

Despite being born in Italy, Bugatti established his automobile company, Automobiles E. Bugatti, in 1909 in the then German town of Molsheim in the Alsace region of what is now France. The maker was known for some of the fastest, most luxurious, and technologically advanced road cars of its day. Exceptional engineering led to success in early Grand Prix motor racing, with a Bugatti being driven to victory in the first Monaco Grand Prix.

While displaced from his home in Alsace by World War I, Bugatti designed aeroplane engines, notably the somewhat baroque 16-cylinder U-16, which was never built in any large number and was installed in only a very few aircraft.^[7]^[8] Between the wars Bugatti designed a successful motorized railcar dubbed the Autorail Bugatti, and won a government contract to construct an airplane, the Model 100. It was designed by Louis de Monge using two type 50B Bugatti engines but never flew due to the outbreak of World War II. Surgical instruments, designed by Bugatti for a friend who was a professor at a nearby hospital, are still in use to this day.^[9]

Bugatti’s son, Jean, was killed on 11 August 1939 at the age of 30 while testing a Bugatti Type 57 tank-bodied race car near the Molsheim factory. After that, the company’s fortunes began to decline. World War II ruined the factory in Molsheim, and the company lost control of the property. During the war, Bugatti planned a new factory at Levallois in Paris and designed a series of new cars.

Bugatti’s concept of customer relations was somewhat eccentric. To a Bugatti owner who complained that his car was difficult to start on cold mornings, he is said to have retorted, “Sir! If you can afford a Type 35, you can surely afford a heated garage!”^[10] Another famous line he told to a customer complaining about the brakes in one model was, “I make my cars to go, not stop!”^[11] He was inducted into the Automotive Hall of Fame in 2000.^[12]^[13]

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Good-bye Dodge Hellcat Engine

by Earl Stokes | Jan 8, 2022 | Stellantis

The Hellcat engine as we know it will end, but the name may remain.

Brief History:

In 2015, an all-new supercharged variant of the already infamous HEMI engine was introduced to the world by the name of Hellcat. The Hellcat, (which is named after an American fighter aircraft from WWII called the Grumman F6F Hellcat) is a 6.2L V8 fitted with a 145cu super charger putting out 11.6 psi of boost which puts the engine at a mind blowing 707h.p. and can range up to 840h.p. This engine was the most powerful production engine ever put into a muscle car until the Dodge Demon was introduced with a 6.4L variant. Producing some of the most powerful vehicles on the road such as the Charger Hellcat, Challenger Hellcat, Durango Hellcat, RAM TRX and the Jeep Grand Cherokee Track Hawk.

Dodge CEO Tim Kuniskis confirmed to Motor Authority that production will end sometime in 2023. The following year, Dodge will introduce an electric muscle car which they’re calling eMuscle and will present the production version in 2025. In the coming months Dodge is set to present a concept and reveal some specs of the new eMuscle. Some teaser photos were released over the summer that seem to have some retro styling. Kuniskis also said to expect a new plug-in hybrid which could be the rumored Hornet crossover.

For now, all we can do is enjoy the whining whistle of that beautiful super charger smacked on top of the Hellcat line-up. As we’re witnessing the end of loud, fossil fuel burners and entering a world of silent roads.

General Motors icon goes electric

by Earl Stokes | Jan 6, 2022 | GM

2024 Chevrolet Silverado EV

The Silverado is Chevrolet’s top model and possibly, General Motors most known vehicle. Most of us are nervous about this icon changing, but excited about future innovations. The Chevrolet Silverado is now going electric with some impressive features and stats you wouldn’t expect in a pickup truck.
A 24 module Utium battery pack powers this massive truck with an estimated range of 400 miles on a full charge. Standard DC Fast charging capability produces up to 350kw of power, which will add 100 miles of range to the truck in just 10 minutes of charging. Speaking of charging, the Silverado EV is capable of charging another electric vehicle via GM’s charge cord accessory.
For some excitement, the RST model features a ‘Wide Open Watts Mode’. This increases power to 644hp and 780 lb. ft. of torque. Giving the truck a 0 to 60 time in under 4.5 seconds even with the massive 24-inch rims attached.

Automatic adaptive air suspensions allow the truck to be raised or lowered 2 inches while independent rear suspensions give the truck a smoother, more capable ride. For added capability, four-wheel steering offers a turning radius of 42 ft. 2 in. All of these innovations give the Silverado the ability to tow 10,000 lbs. and carry a payload of 1,300 lbs. If you need help with towing, GM’s hands-free driver assist ‘Super Cruise’ features trailer assist. On the back of the Silverado EV is a 5ft. 11in. bed with a multi-flex tailgate.

This tailgate is an option on current Silverado’s and has 6 different positions that fit any need, a step, a table, a work bench and more. A 60/40 split multi-flex mid-gate sits between the bed and cabin to offer additional bed space when needed. This equates to over 9 ft in space and with the tail gate down, 10ft 10in. of bed space can be achieved.

When entering the cabin, you’re greeted by a 3D animation on the standard 17-inch diagonal infotainment screen. With an enabled device in your pocket the truck will automatically start upon entering, just click your seatbelt and drive. The driver has a 11-inch diagonal display and a 14-inch heads up display to see important information while keeping eyes on the road. This is possible via GM’s Ultifi system which will make its debut in the Silverado EV. A 7-gallon open space in the center console is a great place to store items as large as a lunch box with room to spare. GM shortened the front overhang and increased the space in the second row. The RST features a fixed glass roof and in return provides more head room.

The Silverado Ev work truck fleet models will be the first on the road in spring of 2023. Featuring 510hp, 615 lb./ft. of torque, 8,000 lbs. of towing and 1,200 lbs. of payload capability. After launch, GM will introduce a model with a max tow of 20,000 lbs. Additional lower range models will follow with a base starting price of $39,900 msrp. Expect the RST first edition fall of 2023 as a fully loaded model.

Organic Luxury…. Literally

by Earl Stokes | Jan 5, 2022 | Mercedes

Mercedes-Benz Vision EQXX is a symbol of the future. This luxury sedan offers more innovation than its great looks and is a real symbol of a green luxurious future.

The Vision EQXX is an electric sedan prototype that pushes the limits of today’s electric vehicles. Most notable, its capable of traveling 1,000 kilometers (621 miles) off of a single charge. Using less than 10kWh of energy per 100 Kilometers (62 miles). This is all possible because of the vehicles aerodynamic design. The front fascia is smaller than a Mercedes-Benz CLA and the rear wheel track is narrower, which allows the vehicle to have minimal resistance to the wind and a more efficient air flow.

To improve air flow for better handling and efficiency, the rose-gold magnesium rims are fitted with a transparent external cover. In return this prevents virtually all air turbulence. At the end, the Vision EQXX achieves a drag coefficient of 0.17, making the Vision EQXX more aerodynamic than the Mercedes-Benz EQS, which is currently the most aerodynamic production car in the world.

Mercedes-Benz is known for great interior designs and the Vision EQXX is designed with the future in mind. The infotainment system features the first seamless display in a Mercedes-Benz, spanning 47.5 inch across the entire dash in 8k resolution. To help navigate this gigantic screen and other features, an AI avatar appears on the screen at your disposal. The infotainment system is powered by a gaming interface, so the graphics are unlike anything ever seen in an automobile.

The interior uses a mixture of eco-friendly and organic materials. Carpet made with bamboo, door pulls made from vegan silk, seats from cactus and mushroom which feels like leather. Some of the most interesting material used in a vehicle to provide the luxurious space you expect inside a Mercedes-Benz.

Being this is a car of the future, efficiency is something we can go on and on about. We’ll keep it down to the most important parts. The EQXX has an energy efficiency of 95%, which means 95% of the energy stored in the battery reaches the wheels to move it down the road. For comparison, current electric vehicles supply on average 77% of power to the wheels while gasoline vehicles 12% – 30%. Pushing this concept ahead of modern EVs.

Instead of making the battery bigger, Mercedes-Benz improved the density of the energy stored inside to exactly 200-watt hours/kilogram. Which takes up 50% less space and weighs 30% less than similar sized batteries. To aid the consumption of energy, 117 solar cells are integrated into the roof and provides enough power to add up to 25 kilometers (15.5 miles) of extra range. The designers at Mercedes-Benz seem to not care about the competition as they come up with these unique and earth saving designs. I can’t wait to see what comes out of the advancements of this Mercedes-Benz Vision EQXX.

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